Last Updated on October 28, 2020, 5:35 AM AST by Anthony Morris
Raquel Brown, CEO of the St. Kitts Tourism Authority, said that St. Kitts and Nevis along with the Caribbean region is being marketed as a safe destination.
During her speech to the Cabinet of the Federation on October 26 at the RLB International Airport, she highlighted the main marketing points of St. Kitts and Nevis.
She said they need to understand that rebuilding the tourism market would take the integrity of the brand and would also take the management of COVID-19 in St. Kitts and Nevis.
She said that the Federation is recognised for the management of COVID-19 cases and that the success in managing the COVID-19 virus is what the St. Kitts Tourism Authority continues to stress in every bit of communication.
“It is going to take an all of society approach because it is not about managing the visitors when they come in here, but us as nationals and residents and our role in ensuring that St. Kitts and Nevis their integrity and the management of the brand,” she said.
“We have always been known not to be overcrowded, and there are lots of places that are secluded; we have a lot of outdoor activities and rainforest hikes; we have boutique style hotels that fall on architectural uniqueness in the sense that they are not huge and so they add to what the destination has to offer,” Ms Brown added.
“Yachting is a very dear and important niche market to the Federation, and with all that has happened with stayover visitations, particularly accommodations and also with the cruise sector, we’ve looked at yachting to help us to supply some of the demand for our locals here who have businesses that would have normally have done food services to baking wedding cakes to doing wedding planning services and so the yachting market we hope will provide a source of revenue from what has been cut off from not having the cruise,” the Chief Executive Officer said.
Anthony Morris covers stories related to politics and regional developments. His in-depth reporting about governance and reforms makes him stand out in regional journalism, with a deep analysis of political trends and their impact on Caribbean communities.
