Last Updated on September 23, 2022, 5:13 AM AST by Anthony Morris
Ministry of Tourism St Kitts and Nevis has launched a new brand campaign “Venture Deeper” in New York City on September 20, During the launch event, Minister of Tourism Marsha Henderson said that she is optimistic about the future of tourism within the Federation of St. Kitts and Nevis.
Minister Henderson said, while speaking to the stakeholders at the campaign, “During this evening, you will become acquainted with the beautiful island of St Kitts. we, here at this island are known for our exquisite natural beauty, exciting cultural events and exceptional hospitality.”
“Keeping this in veiw, we continue to experience tourism success as seen in this year’s summer event of St. Kitts Music Festival, St. Kitts and Nevis Restaurant Week and our recent award from world travel awards as the Caribbean’s leading destination,” she said.
Minister Handerson stated that St Kitts and Nevis has much to offer beyond the sun, sand and sea. The island nation’s Minister of Tourism, Marsha handerson also highlighted that the twin-island paradise boasts approximately 250 historical sites along with 68 plantations and breathtaking vistas.
She highlighted the problems that the industry faced in the Covid-19 Pandemic Era, and stated that, As we leave the COVID-19 era in the dust, I am honoured to lead our tourism industry into this new chapter and to continue prioritizing the tourism rebuilding process and encourage economic development.”
“As we move on, our goal is to diversify our products and services to offer opportunities for our visitors to fully immerse themselves in the destination resulting in a more authentic enrichment experience,” she said.
During his presentation at the brand campaign, Ellison Thompson, the Chief Executive Officer at the St Kitts Tourism Authority, said, “Our event has showcased the brilliant creative minds that worked closely with our team to create a campaign that evokes the spirit of our island.”
Thompson further stated that “We look forward to the “Venture Deeper” campaign resonating with travellers as they discover all the destination has to offer,”
Anthony Morris covers stories related to politics and regional developments. His in-depth reporting about governance and reforms makes him stand out in regional journalism, with a deep analysis of political trends and their impact on Caribbean communities.
